4 minute read
Authors: Greg Jordan - Tags: Intent Graph , Purchase Graph , Retail , recommendation engine
If retailers want to get serious about managing disruptive trends, then using traditional approaches won't work. They've got to aim at experience and timely incentives - which means deep investments in efficient tech that enables both. Don't believe me? Ask Jeff Bezos how it's working out for him. Then ask whoever is the current CEO at Sears what they might've been done differently in the past 5 to 10 years.